Welcome to Franly Advisory AB!

With a long experience and inspired by a variety of customer cases, Franly Advisory offers senior expertise in social analysis, qualified investigations and coaching, aiming at contributing to an improved society. Francisca Herodes founded the advisory and coaching business to take on the experience she gained from management positions in businesses, public organisations and coaching assignments from a wide range of actors, both in Sweden and internationally. By understanding both organizational and individual perspectives, it sheds light on the big picture as well as on the bits and pieces, which are crucial success factors in all change management activities.

Welcome to explore what we can do together!! 

Along your journey of change, we offer tailor-made expertise services across a wide range of sectors to meet your needs.


A strategic approach is the foundation of a successful result, but requires decisions about the right things at the right time. Strategic advice is offered in the form of a number of different types of services.


Coaching is a powerful form of conversation that helps those who are looking for change and are willing to open up and test untested thoughts and capture new insights. Coaching is in central Stockholm, on-line and also a dog-assisted coaching format with licensed social service dog. 


Moderation service is offered to conferences and workshops, on-site or digital. Process management is a useful service when many perspectives need to be taken care of and several actors are involved. An assignments may require a process that leads, listens and controls in order to lead towards set goals. 

Franly Advisory is active within societal interventions such as local and regional development, business promotion, public funding, research and innovation, export and foreign direct investments, internationalisation, cultural heritage, EU's influence on decision-making.