About the company



Francisca Herodes

Francisca Herodes founded Franly Advisory AB (2019) to continue working in assignments that contribute to a well-functioning society. Great achievements in business and the society are often obtained in collaboration between different types of actors representing the private sector, public sector, academia and the civil society.

Francisca's experiences from organisational and business development roles, often in leadership positions with a broad range of various actors, both in Sweden and internationally, promises solid counseling and new perspectives. She has been an advisor in societal development in both consultancy roles supporting companies and as an employee in local, regional, national and EU/international contexts.


Francisca's assignments have for more than 20 years been change management, analyses and evaluations, public funding, strategic communication and advocacy strategies. She has an in-depth knowledge about local and regional development, business promotion, foreign- and national investments and expansions, innovation, cultural heritage. She has also spent many years working with local attraction and opportunities to connect global foreign companies and actors with a geographical market in the Nordics. Her knowledge about the impact of  external factors and especially how EU influences the development of the society has during several years deepened thanks to post graduate studies in political science. In addition, Francisca is a skilled speaker and has a strong experience in strategic communication, planning and implementation of events, including moderation, from a variety of conferences, workshops and talks. She includes a coaching way of working and offers also different types of coaching to individuals.

Francisca speaks several languages: Swedish, English, French, German, Spanish and is currently studying Korean.

 Examples of clients

  • The Swedish Agency for Economic and Regional Growth

  • The Swedish Agency for Growth Policy Analysis,

  • Region Halland /Invest in Halland
  • High Coast Invest/Härnösands municipality
  • Invest in Jönköping/Region Jönköpings län
  • City of Malmö
  • Swedish Association of Local Authorities and Regions

  • RISE
  • AstaZero AB
  • Business Blekinge/Region Blekinge
  • Business Region Skaraborg
  • Region Västernorrland
  • Arkiv Sörmland
  • Arkiv Västernorrland
  • The Swedish Society for Nature Conservation

  • Private companies on the global market



Jur.kand./LLM Master of Laws, Stockholm University 

PhD-studies, Social sciences, Mid Sweden UNiversity and Åbo Akademy 

Diploma in Coaching - ICF International Coaching Federation/Novus

Dog-assisted certification, Swedish Therapy Dog School

Work experience

Business Sweden

Government Offices of Sweden: EU-Presidency 

Government Offices of Sweden: Ministry of Enterprise

Swedish National Heritage Board

European commission, Brussels

College of Europe, Bruegge

Counties of Västernorrlands & Jämtland - Brussels office



Hill & Knowlton

Ramböll Management

Swedish Embassy, Kenya

City of Stockholm